Proactiv

Proactiv is an American brand of skin-care products developed by two dermatologists with over two decades of skincare innovation and more than 20 million customers worldwide. We worked with Proactiv to design and test their first every skincare quiz.

Launch Quiz

Proactiv

Proactiv is an American brand of skin-care products developed by two dermatologists with over two decades of skincare innovation and more than 20 million customers worldwide. We worked with Proactiv to design and test their first every skincare quiz.

Launch Quiz

Role


Lead Product Designer with Philosophie Group


Key Tasks


Product Architecture

Visual Design Direction

Hi-Fi Screens for Mobile & Desktop

Quiz Icon Design

Rapid Figma Prototyping

Hypothesis Generation

3 Rounds of Testing on UserTesting.com

Research Synthesis and Iteration

Design Quiz Launch Points for Mobile & Desktop


Timeline


3 Weeks

CHALLENGE

To keep its #1 Acne brand position, Proactiv needs to re-imagine itself so that it can have a broader reach which is more inclusive of all age groups and to be able provide a personalized skin care experience. As they look to expand their brand footprint they want to think about new ways to hook potential buyers and to get them into new subscription products. 


As the nature of this work is confidential, I won't be able to show any project details including: research, design exploration, or synthesis. Screenshots of the final product are below and please feel free to take the quiz yourself!


https://www.proactiv.com/skin-care-quiz

QUIZ ON MOBILE

QUIZ ON DESKTOP